Optimizing your Landing pages require a lot of things. Yes, you have properly listed your products on the Google product category. But you still need to optimize your pages. Say you have a landing page with product category list.
Product category pages are basically pages that help narrow down choices for your potential customers. They are very useful as they help search engines and visitors with site navigation. The product category page mainly ranks for broad term keywords. It means that the product pages don’t have to compete with each other and can rank for specific terms.
This makes your site much healthier. Before going into optimizing your products category page you should find out the effect of Search Engine traffic influence on sales of your site. To find this out using google analytics and similar programs.
You would need to ensure great SEO performance as it is a target landing page for your site. Properly optimizing your pages will make sure that you rank for those difficult keywords that you have been targeting for so long. Here are a few tips that will help you out with this.
Optimizing Category Titles and URLs
Creative naming for product category pages is a trap. It will confuse your customers and search engines on what the page is about. This will hamper your sales output and will be devastating to your ranking. People who tend to do that often find out that it was a costly mistake.
You should always use relevant wording and descriptions that match the category. This will be helpful for search engines and customers to understand what the page is about. Make sure your product category URL is clean clear and as concise as possible.
Good keyword research will also help you a long way. You need to find the best keywords for your sites product category page. If you have a good product category page, then you will that it ranks high in search results for terms people are searching.
Do Not Duplicate Tags and URLs
This kills your chances of ranking high in search results. You should make sure that you don’t have categories and tags with the same name. This will confuse the search engine e.g. if you have a category that says t-shirt then don’t create a subcategory or a tag with the same name. The same also goes for singular or plural words. Choose whether to use a singular word or plural and stick to it. This is good SEO practice and one of the ways to optimize your product category page.
Text Optimization for Product Category Page
This is one of the easiest ways you can optimize your product category page. Include introductory texts and some small descriptive text on the page. Make sure you use several good keywords that you came up with during the keyword research period.
However, you need to be careful to not make the page fill up with words. Remember you are not selling words; you are selling products. They should always be the focus. Also, you should make sure you don’t overuse the keywords. This can result in a lower ranking. You can use high-quality images to better accentuate the product category on the page.
Highlight Popular Products
Highlighting your bestsellers is a good way to drive sales along with making sure you get better ranking. Things that sell the most are higher ranked in search results. This trick is also a good way to increase the sale of another product. Make sure you are doing your research on what your bestsellers are and which new products you want to promote.
Optimized for Business
So there you go, a few tips to optimize your product category list page for your website. You should make sure you do adequate research on the products, keywords and your competition. Remember the platform is ever evolving and the rate of its evolution is fast. You have to keep up with the changes and needs to make your business thrive.